QUIT SMOKING & VAPING
Satisfy Your Hand
To Mouth Cravings
A tobacco-free non-electronic inhaler to quit smoking and vaping.
Motorsports sponsorships serve as a longstanding form of advertising for the tobacco industry, particularly when it comes to increasing the uptake of smoking among young people.
It is one of the world’s most-watched sports with an ever growing fanbase thanks to Netflix’s “Drive to Survive'' series. And, Formula 1 was been a valuable platform for brands that strive to reach wide scale international audiences–which big tobacco took advantage of for decades.
Formula One has benefited greatly from big tobacco in the form of $4.5 billion-yes, billion–from tobacco companies advertising like Philip-Morris, Camel, Mission Winnow, etc.
Even with recent restrictions in place, Tobacco represented almost a tenth of all Formula One team sponsorships in 2019, an estimated $95 million out of a billion-dollar annual budget.
Though we don’t quite live in the same times as Ferrari’s Marlboro car driven by Michael Schumacher, the truth is, Big Tobacco remains one of Formula One’s most reliable commercial partners. Phillip-Morris still invests tens of millions into the sport while continuing to manufacture billions of cigarettes.
Decades ago, the F1 series began to permit sponsorships to boost team income and technical support–a much needed advance to the sport.
Brands lined up to become a part of an ever-growing competition sure to revolutionize racing. Brightly colored logos and skins adorned cars to promote a wide range of products… including cigarettes.
In fact, the first corporate F1 sponsor was Gold Leaf cigarettes, who placed logos on the side of the Team Lotus cars during the 1968 Monte Carlo Grand Prix.
Soon sponsors, including Marlboro and Camel, were more prominent than the team names themselves–Schumacher drove the “Marlboro Car.”
Considered the “the pinnacle of motorsport” by most, Formula One became a primary marketing platform for addictive products. Virtually all major cigarette brands were well-represented throughout the years.
Cigarettes rapidly became the primary sponsorship sector in the sport; in 1996, for example, all top six teams in the championship carried prominent logos for tobacco brands.
Reaching an all-time high in 1999, money spent by tobacco companies averaged 82.9-million-dollars per year
This is about where health and wellness organizations and regulators soon took note.
Restrictions on cigarette advertising were introduced in the ‘90s and early 2000s, forcing tobacco companies to circumnavigate tightening rules with more creative methods such as British American Tobacco’s ‘dark market’ logos.
Thankfully, countries throughout Europe, and beyond, moved towards widespread reform.
A 2005 ban on tobacco advertisements in the EU struck a blow to these companies; only Philip Morris retained its partnership with Ferrari.
Stripped of product name and logos, the Marlboro car continued to round the track decked out in a classic red unique to the brand.
By 2019, Philip Morris increased its spending as British American Tobacco reentered the sport. The move boosted overall industry spending to an estimated 100-million-dollars… a figure that continued to rise as time went on. .
The Fédération Internationale de l’Automobile, Formula One’s governing body, continues to ignore public pleas to sever their relationship with Big Tobacco once and for all.
As a result, countries hosting races are now held responsible for regulating advertisements and sponsorships.
Formula One’s growing young fanbase is increasingly exposed to not only cigarettes but other harmful products such as e-cigarettes and nicotine pouches. Today, a direct threat to public health remains as companies speak directly to the next generation of smokers via televised live events. At Füm, we believe we have the opportunity, and an obligation, to curb this toxic trend.
In alignment, Formula 1 and other motorsports like NASCAR and the Touring cup are making significant advances to greener technology and habits. We have our part to play to in educating and providing a great solution for quitting smoking.
The Füm natural inhaler helps to kick tobacco addiction while steering clear of side effects further
By incorporating the hand to mouth habit of smoking with a natural, safe, and non-addictive alternative allows smokers to quit with something that doesn’t leave them guilty. No smoke, no vape, and no nicotine–just plants!
Let’s keep our focus on the track, and not on nicotine cravings.
It’s time for motorsports worldwide to support positive action rather than pushing toxic products on impressionable youth. With that comes the future of healthy habits.
Get on the inside track and join us as we speed towards a brighter, healthier tomorrow.
The checkered flag is ahead.
A tobacco-free non-electronic inhaler to quit smoking and vaping.
1000+ Five Star Reviews
Best device to quit
One nicotine quitting pack and it got me through wanting to smoke or vape ANYTHING. I don’t know what voodoo you got in those cores, but I’m cured with the need/desire to smoke anything. can’t think of another product that actually delivered on their promise, thank you FUM!!!
I love everything about it...
I love everything about this product. Purchased it to stop smoking and it helped immensely. Since then have bought more cores and they are great. I recommend it to all my friends. Thank you!!!
I had been decreasing my nicotine use through vaping and had gotten to using 0mg juices. When switched to using only FUM, I was very happy with the ease and FREEDOM of the product. I see it now as a simple essential oil delivery system for personal on-the-go aromatherapy.
My husband has been using Fum
My husband has been using Füm inhaler to help quit his dipping habit. Seems to be helping with the cravings! It’s a journey but we are happy to have a natural way to help kick the habit!
Such a great tool to have!
This core has been so key for me in my 30 day challenge of making healthier eating choices. I cut back on dairy, processed sugar, grains, legumes, and coffee. I’m on day 22 and I’m not even craving any of these. It’s helped me to press pause, take some breaths, and reset my mind to stay strong. Definitely recommend!
Amazing for kicking habits
I’m a mental health and addiction counselor and am constantly trying to help clients quit smoking. Typically I suggest black pepper on a toothpick but ever since finding füm this is what I recommend! Their conquer cores are so wonderful for the recovery community!!!!
Pure, organic, ethically sourced, natural flavours.
I Love the feeling it gives me.
Completed 30 Day Smoke/Vape Free Challenge!
For what seems to be a simple idea, is a genius product. I tend to fidget and/or have a bit of an oral fixation especially during the work day. Very happy with it.
I absolutely love my Füm. The packaging is sustainable! The website give amazing information and the shipping was much faster than I anticipated! CUSTOMER FOR LIFE!
I cannot recommend Füm enough. Not only are the products high quality, customer service is on point. Way above and beyond my expectations! I have no reservations about being a repeat customer for life! Thank you, Füm!
Awesome product! I haven’t had a cigarette or vaped since I started replacing my habit with my FÜM! :)
FUM has helped my husband successfully quit smoking!! It worked! We are so grateful!
Absolutely love my Füm!